Perspectives

What comes after the CRM.

Thought leadership on where enterprise software, agentic AI, and life & annuity distribution are headed — for IMOs, BGAs, RIAs, and the carriers behind them.

Featured
The Thesis

The system of record is over. The system of action has begun.

For thirty years, distribution software has been a filing cabinet with a search bar — a place to record what already happened. Agentic AI inverts that. The question stops being “where is this case?” and becomes “what should happen next, and can the software just do it?” The winners of the next decade in insurance distribution won’t be the platforms that store the most data. They’ll be the ones that act on it — drafting the follow-up, triaging the e-app, flagging the surrender window — and hand a human the one decision that matters.

Read the piece →Apr 2, 2026 · 8 min read
The latest

Trending & cutting-edge.

Provocations on AI, enterprise, and the future of insurance distribution.

AI

Privatized agentic AI: why insurance can’t run on a public chatbot

Consumer LLMs hallucinate, forget your carriers, and leak your data. Regulated distribution needs AI that knows your contracts, your hierarchy, and your compliance posture — and never sends without a human saying yes. The case for private, domain-trained agents over a general chatbot with a nice UI.

Mar 28, 2026 · 6 min read
RIAs

The convergence no one scheduled: why fee-only RIAs are finally buying annuities

For a generation, “annuity” was a four-letter word in the RIA world. Fee-based income riders, fiduciary-friendly structures, and a retiring boomer wave have quietly flipped that. What the RIA–insurance convergence means for distribution built entirely on the old commission-only assumptions.

Mar 24, 2026 · 7 min read
Enterprise

Human-in-the-loop is the only enterprise AI strategy that survives an audit

Full autonomy makes a great demo and a terrible compliance record. In financial services the winning pattern isn’t AI that replaces the human — it’s AI that does 95% of the work and hands the last 5%, the decision, to a person who’s accountable. Why the loop is the moat, not the limitation.

Mar 20, 2026 · 5 min read
Inforce

Your book is full of money you can’t see

The average advisor’s inforce book holds six-figure repositioning opportunities hiding in plain sight — surrender windows closing, income riders underperforming, cap rates that moved. The opportunity was never the problem. Auditing 400 policies by hand was. Now the software does it overnight.

Mar 17, 2026 · 6 min read
Commissions

Reconciled to the cent: commission accuracy is a trust problem, not a math problem

When an agent’s statement is off by $40, they don’t think “rounding error.” They think “what else is wrong?” Commission accuracy is the quiet foundation of every distribution relationship — and the spreadsheet era has been eroding it one reconciliation at a time. Why getting paid right is really about retention.

Mar 12, 2026 · 5 min read
Operations

Getting sales back to sales: the hidden tax of the bolt-on stack

Most IMOs and BGAs run on six systems that don’t talk to each other, held together by a heroic ops team and a hundred spreadsheets. Every re-key, every reconciliation, every “let me check on that” is a tax on the one thing you actually sell. What a single connected data model changes.

Mar 8, 2026 · 6 min read
The Field

The quiet death of data entry in distribution

The most valuable people in distribution spend their days on the least valuable work — re-typing e-app data, chasing NIGO requirements, copying commission rows out of PDFs. Agentic AI doesn’t just speed that up; it ends the job category. The real question is what the people you free up should build instead.

Mar 4, 2026 · 5 min read
Trend

The agentic enterprise: when your software stops waiting for you

The 2020s SaaS pattern was a dashboard for every problem. The next pattern is an agent for every workflow. The shift from tools you operate to colleagues you delegate to is the biggest change in enterprise software since the cloud — and regulated industries will feel it hardest, and last.

Feb 27, 2026 · 7 min read
Carriers

The carrier that ships a rate change on Friday and reaches the field by Monday

Product bulletins still move through insurance distribution like it’s 1998 — a PDF, a BCC, a hope. When the platform between carrier and field is a live data layer, a cap-rate increase or a new living-benefits rider reaches every producer, in context, the same day. Speed of distribution is becoming a product feature.

Feb 21, 2026 · 5 min read
The brief

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